June 16, 2006, Newsletter Issue #66: Getting clips

Tip of the Week

The basis of a freelancer´s career is her portfolio. Always concentrate on adding clips to it. Try to approach your portfolio with some kind of focus--in other words, if your goal is to write online, produce pieces that illustrate your skill at that. And let them show your interests as well. If you´re looking for advertising/marketing type work, focus your energy there. This isn´t to say that a good portfolio shouldn´t include both book reviews and product ads. A little diversity shows your range as a writer. But potential clients like to see where your commitments and interests lie.

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Jerry Mayo