May 18, 2007, Newsletter Issue #111: Do I need one?

Tip of the Week

Unless you´re writing from personal experience (using your own voice), a good interview or two can be the difference between a skimpy article and one that punches (and sells!) To be on the safe side, set up a one-on-one with a reliable source and meet with them. You can always cut their info in the final draft if you don´t end up needing them.

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